Have you ever bought something you’ve never seen before and then can’t stop seeing it everywhere? Or you may drive a Honda Civic and one day it seems like every car that passes you on the highway is a Civic. We all experience this at some time. It’s called the Baader–Meinhof or frequency bias phenomenon.
When we began shooting this film I couldn’t stop seeing the colour purple everywhere … and I mean everywhere! I’m not just saying a purple shirt or even a purple car, I mean everywhere I turned! And it wasn’t just the colour purple. I began seeing a single white dove that somehow was perching near me every single day! Even places that you wouldn’t expect doves to be. I know doves are considered spiritual animals, so I started to imagine all kinds of wild things were going on.
As my intention from the beginning of this journey was to honour both Prince and his fans through this film, I decided to set a rule for myself: I would ask myself, what would Prince want us to do whenever we were faced with certain difficult situations. It became a good rule to follow. Weird, yep, but so was the whole journey of making this film.
And in the end, I realize I found out what it means to truly be within the “Fam” of Prince. The deep friendships I’ve made as a result are the best part of this journey. So if I now want to imagine that I was guided spiritually at certain steps along the way by Prince and that the doves or the purple blossoms were a message, then I also thank Prince for the best new friends one could possibly make. And those are friends that I continue to make when you, the audience, connect with us through our social channels.
There’s a lot of love in that. Isn’t that what life’s about?